Arena Executive Committee

Arena is run by industry people for industry people.  Our Executive Members are all successful and respected foodservice and hospitality professionals who believe in the vital role Arena plays in keeping the industry connected.  These passionate individuals invest their valuable time, knowledge and expertise in Arena to ensure that we continue to benefit our members and the wider industry.

Steve Norris

Chairman, Arena

Steve Norris, sales director at Nestlé Professional, is a well-known, liked and respected figure within the foodservice and hospitality industry. His extensive experience and passion spans over 30 years and his impressive foodservice career includes national account manager at Bidvest Foodservice, national account controller, RHM Foodservice, and wholesale controller leading to sales director at Nestlé Professional.

Steve is a long term supporter of Arena and fully understands its role and value within the industry. 

Lorraine Wood

Director, Arena

Lorraine is Arena.  She is a natural networker and knows how to put on a great event!  Her extensive event management expertise and skill is evident at every Arena event.   And having worked in the foodservice and hospitality industry for over 20 years, most notably as director of The Restaurant Show and Head of Events for the Publican Awards, it’s also clear that there aren’t many industry names that Lorraine doesn’t know.  

Andy Kemp

Vice Chairman, Arena

Andy Kemp is group sales director of Bidvest Foodservice and is responsible for all corporate/group accounts.  He is the past Chairman of Arena and has sat on the Executive Committee for 18 years. 

He is a Fellow of the Institute of Hospitality, a Founder Director of the One and All Foundation and Board member of Springboard UK.

Peter Green

Treasurer, Arena

Peter Green is the managing director of FusionFSM a company specialising in the foodservice market place, providing outsourced sales resources and research services to food manufacturers and suppliers.  Peter is a Fellow of the Institute of Hospitality and prior to FusionFSM had an extensive career in contract catering. He has been in foodservice for 39 years and a member of Arena for 10 years.     

Mark Aylwin

Managing Director, Matthew Clark

Mark is the managing director of national drinks wholesaler Matthew Clark. Previously he was  managing director of Booker Direct with responsibility for the delivered wholesale businesses within Booker, including Chef Direct, Ritter Courivaud and Classic Drinks.

Mark has been in the food industry for over 35 years, with senior roles in Safeway PLC, Musgrave and Blueheath. He has been a member and supporter of Arena for over five years.

Peter Backman


Peter is MD of Horizons, the only company that provides statistics and insight across the whole foodservice sector – from Wormwood Scrubs to The Ritz – and throughout its supply chain. He has been involved in the foodservice sector for over 30 years. Peter founded Arena and, together with Naomi Arnold, was the inspiration behind its development.

Matt Collins

Trading Controller Convenience, Wholesale & Foodservice, KP Snacks

Matt is the trading controller for convenience, wholesale & foodservice at KP Snacks. Matt has responsibility for growing and developing these channels through their extensive portfolios of iconic UK brands for all of the family, including McCoy's, Hula Hoops, Pom Bear, KP Nuts, Phileas Fogg and many more. KP is the chosen snack experts, enriching lives every day.

Matt has been in the industry for 17 years, with senior roles in Premier Foods and Tchibo Coffee International Ltd. He has been a member and supporter of Arena for the past nine years.

Ann Elliott

CEO, elliotts

Mark Lewis

Editor, Caterer & Hotelkeeper

Mark Lewis, Caterer & Hotelkeeper

Andrew Merrett

Communications Director, CH&Co Group

Simon Millard

Channel Director, Premier Foods

Simon Millard is the channel director for foodservice and B2B for Premier Foods. He has spent 15 years in FMCG, with experience across retail, wholesale and foodservice. Simon was with Mars Chocolate UK for 10 years, this included several years leading the foodservice sector for Mars Food. Whilst with Mars, Simon also spent time in Ghana in rural farms helping develop initiatives for cocoa sustainability.

Premier Foods has iconic brands for the UK foodservice market, including Bisto, Oxo, Batchelors, Sharwoods, Homepride, Birds, Ambrosia and McDougalls, and has won multiple awards for its menu solutions for education and healthcare sectors. 

Shabaz Mohammed

Managing Director, Pelican Procurement Services

Shabaz Mohammed is the managing director of Pelican and is responsible for the company’s delivery of client procurement and supply chain services. Pelican provides hospitality clients with a fully outsourced purchasing service which can be bespoke to complement clients' operational goals.

Shabaz's previous experience was in manufacturing, wholesale distribution and contract catering.  He has been working in hospitality for 24 years and has been a member of Arena for two years.

Coral Rose

Managing Director, Country Range Group

Coral started her foodservice career in 1993 with Watson & Philip (Brakes) and after 10 years with the distributor, moved on to RHM to gain manufacturing experience. Her role before joining Country Range Group in 2010 was as a consultant involved with creating marketing and brand strategies for both brand owners and distributors within foodservice. She took over as managing director for CRG in November 2013.

Next Event

Monday 16 April 2018

Arena Savoy Lecture with Simon Townsend, CEO, Ei Group

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