The Arena Autumn Event 2019 will delve into the power of the brand in an ever-competitive market. We've put together an exciting programme of expert dynamic speakers who will explore how strong, recognisable brands are pushing boundaries and disrupting the market to gain the crucial competitive edge to delivgrowth. A strong brand needs protecting, so they'll also discuss the importance of reputation management, particularly when standing out from the crowd, and reputation recovery if a brand is damaged in some way.
Andre Johnstone, Business Development Director, Wagamama: The Power of Delivery
Andre has been in charge of Wagamama's delivery business for the last year. Before that he was the brand's marketing director helping to steer it to over five years of market outperformance.
Andre will reveal how Wagamama is pushing the boundaries with new delivery initiatives. Recognising delivery as a significant area of opportunity, Wagamama is one of the top brands on Deliveroo. Andre will talk about its investment in dark kitchens that prepare takeaway food and alcoholic drinks for delivery only. He will also give a sneak preview of their new Grab and Go concept.
Paul Whyte, Managing Director, Best Food Logistics: Leveraging simple technology to transform profitability
Paul Whyte is a business transformation and turnaround expert with experience spanning a number of sectors and countries. In 2017 he was appointed to lead the turnaround of Bidvest Logistics, a large contract logistics business with customers including Burger King, Pizza Express and KFC.
Over the past two years, Paul and his team have transformed a heavily loss-making business in Best Food Logistics, an instantly recognisable, service led and profitable brand that now receives glowing recommendations from its customers, is profitable and poised for growth.
Mark McCulloch - The Food & Drink Marketer, Founder, Supersonic Inc: When the going gets tough - Brand Recovery
Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over 20 years brand, marketing, digital and social media experience, holding senior positions at lastminute.com, Barclaycard, YO! Sushi and Pret a Manger.
Mark will share his vast expertise and knowledge, focusing on how brands recover after a disaster. Using real hospitality examples he will tell the stories of brands that have found themselves in potentially reputation-damaging situations and how they recovered and learned from the experience, if indeed they did.
Fiona Speakman, Client Director, CGA Strategy: Keeping up Brand Momentum
CGA Strategy's Client Director of the Food Team, Fiona Speakman will deliver a relevant business insight session. Utilising CGA's unique data as well as the Brand Momentum report produced in conjunction with Stone & River, Fiona will explore which brands are remaining relevant in a saturated market. She'll also be sharing actionable insights to better respond to this ever-changing market.
This event is a must for anyone working with hospitality and foodservice operators and their brands. Come along to:
Tickets to the event are available now. Click here for more information and to buy tickets online or contact Lorraine Wood by email on 07803 853618.
Arena members and guests have the exclusive opportunity to spend an evening with the celebrated and popular chef, Tom Kerridge. On the evening of Wednesday 30 October 2019, Tom will headline a special ‘An Audience with…’ event at the magnificent Corinthia London.
Join us for an inspiring and intimate insight into Tom’s motivations and aspirations. He will explore the life events, opportunities and challenges that have shaped his phenomenal career, bringing them to life with entertaining anecdotal stories. Tom will also share his thoughts on the latest industry hot topics and what the future may look like.
Guests will also enjoy a fabulous drinks and canapés reception in the Court Room at Corinthia London, followed by a sumptuous three-course dinner with wine experience within the Ballroom.
Since opening The Hand & Flowers in 2005, Tom Kerridge’s career has flourished. He has a successful pub and restaurant portfolio including The Hand & Flowers, the first pub to receive two Michelin stars; The Shed, a private dining room by the Hand & Flowers team; The Coach, which is highly decorated with, for example, three AA Rosettes, third place in Top 50 Gastropub Awards and most recently a Michelin Star; The Butcher’s Tap, a fully operational butchers and pub under one roof; and finally, Kerridge’s Bar & Grill at Corinthia London, his first restaurant in the capital. Tom was also awarded the coveted Chef Award at the 2017 Cateys.
His talents clearly stretch beyond the kitchen. Over the past ten years, he’s become a popular and well-known television personality. It all began in 2009 when he competed in the Great British Menu and won the main course, which he cooked at the banquet for Prince Charles and Camilla. More television work followed, including: Great British Food Revival, Tom Kerridge’s Proper Pub Food, Tom Kerridge’s Best Ever Dishes, Saturday Kitchen, Spring Kitchen, Food and Drink, Food Detectives and Bake Off: Crème de la Crème.
More recently, Tom’s Fresh Start series aired on BBC Two and the accompanying Tom Kerridge’s Fresh Start recipe book, was published in December 2018. His previous cookbook Lose Weight For Good was a record-breaking No.1 bestseller and was also accompanied by a television series. In Spring 2018, he fronted Top of the Shop.
Tom is the author of four other best-selling cookbooks, Proper Pub Food, Best Ever Dishes, Tom’s Table and Tom Kerridge’s Dopamine Diet, which is a personal story of recipes that reflect Tom’s change and outlook to food having lost more than ten stone over the past three years. He’s also launched a series of successful and innovative pop ups and festivals including The Pop Up Picture House and Pub in The Park.
Tickets to the exclusive ‘An Audience with Tom Kerridge’ event are available now and strictly limited, so book early to avoid disappointment!
Click here for more information and to buy tickets online or contact Lorraine Wood by email or on 07803 853 618.
Join the conversation #ArenaEvents19