One week to go: Arena Christmas Event 2017 - see what’s up for discussion
By Berenice, Monday 27 November 2017
In just one week, Greggs’ CEO, Roger Whiteside, will give a fascinating insight into the business’ transformation from baker to food-to-go specialist, its current position in the market place, the secret behind the brands success, and plans for future growth. Topics to be covered include:
- The highs and lows of Greggs’ transformation journey
- Greggs’ core values and consumer perceptions
- Its position in the high street: how does it compare to the likes of Pret, M&S and Leon; who is its biggest competitor; how does it stand out from the crowd; and where does it sit in the coffee market?
- The future of the UK high street
- Greggs’ target customers: their changing needs and the importance of being relevant
- Provenance and freshness
- Keeping up with technology
- Does Greggs’ future include delivery and drive-thru?
Peter Backman will also return to the popular event to give an exclusive industry insight briefing. With input from industry disruptors Peter Georgiou, CEO of the innovative restaurant delivery business, SUPPER, and Joe Moore, the CEO of Crust Brother, Peter will discuss the market and its trends, including the rise of delivery, and what 2018 could have in store.
Join us, and nearly 200 hospitality and foodservice professionals, at The Landmark London for a fantastic day of insight, debate, interaction and first-class hospitality.
Click here to buy tickets online or contact Lorraine Wood by email or on 07803 853 618.