Arena Summer Event 2019

9.30am - 3.30pm, Friday 19 July

Agility is an important ingredient for successful business in the ever competitive and changing hospitality industry. The Arena Summer Event, which takes guests to the unique venue 30 Euston Square, will explore how foodservice and hospitality operators have continually evolved to stay ahead of the game and remain relevant, innovative and exciting. Attendees will also benefit from a special briefing by Delifrance that draws on the findings of its 'Beyond Breakfast & Brunch' report and gives an insight into the £11.6bn breakfast market.

Join the conversation: #ArenaSummer19

Buy Tickets

Single Tickets Excl. VAT

  • Members £159
  • Non-members £199

Tables of 10 Excl. VAT

  • Members £1,431
  • Non-members £1,791

The Event

Agility is an important ingredient for successful business in the ever competitive and changing hospitality industry.

The Arena Summer Event at 30 Euston Square, a venue managed by Searcys, will explore how foodservice and hospitality operators have continually evolved to stay ahead of the game and remain relevant, innovative and exciting against a backdrop of growing food trends, changing consumer demands, technological advances, economic and political change and challenges, and external pressures, such as sustainability responsibilities, legislation etc.

A series of inspirational speakers from across the industry sectors will discuss their business’ journey and the strategies put in place to ensure agility and success. From established operators that have responded and adapted well to market conditions to newcomers that have spotted an opportunity and acted swiftly to make what was once niche, mainstream; every story will give attendees valuable insight to take back to their own businesses.

Inspirational speakers

Martin Williams, CEO, Rare Restaurants

Successfully merging his own brand M Restaurants with the troubled chain Gaucho, Martin will discuss the way the deal came about, his plans to evolve and expand both brands under Rare Restaurants to meet the ever-changing needs of today’s consumer, how he is looking to work with his suppliers and the advice he would give to businesses to stay agile and ahead of the game.

Matt Thomas, MD, Searcys

From the original in-station champagne bar at St. Pancras to the iconic city landmark The Gherkin, Searcys' venues have a world-renowned, long-standing reputation for quality and innovation.  Last year under Matt’s leadership, Searcys proudly celebrated its most successful year in its 172-year history.  This puts him in the perfect position to explore how one of the UK’s longest-running event caterers and restaurateurs continues to innovate whilst remaining relevant, exciting and attractive to its core audience, despite suppressed consumer spending and high street struggles.

Andrew Allen, Partner, Biff's Kitchen

After a career in advertising, Andrew claims he 'fell into food' through a side project. That side project was the pork crackling brand Snaffling Pig, which he co-founded in 2014.  The business went from kitchen table to national supermarket and on-trade listings via a successful appearance on Dragons' Den and was crowned Virgin Foodprenuer winner in 2017. 

After leaving Snaffling Pig, Andrew has become an investor and advisor to a number of food start-ups, including 'wonky' crisp brand Spare Snacks, Olly's Olives and Oggs - the world's first commercially scalable aquafaba brand. He's also partner of leading vegan 'junk' food brand Biff's Kitchen, which is now squarely focused on the foodservice market. Andrew co-hosts the Blue Plaster Podcast, which focuses on the lives of young F&B businesses. 

Breakfast briefing

Making the most of all-day part opportunities is one way that the industry has successfully responded to changing consumer behaviour and eating-out habits. Drawing on the findings of its ‘Beyond Breakfast & Brunch’ report, Delifrance will give an insight into the £11.6bn breakfast market, including consumer expectations and what can be done to maximise this offer and capitalise on changing consumer needs.

Why attend?

  • Learn what drives different businesses - from established brands to start-ups - and new approaches to staying ahead during challenging time
  • Understand how you can work with different organisations for mutual success
  • Gain insight into the next trends, opportunities and challenges  the industry is facing and how to apply this knowledge in your own business
  • Interact with over 150 hospitality and foodservice professionals in the spirit of building long-term, mutually beneficial relationships
  • View the guest list prior to the event and take advantage of the opportunity to request introductions
  • Experience the splendour of 30 Euston Square and enjoy a delicious three-course lunch with wine, created by the talented hospitality team




Arena is thrilled to add 30 Euston Square to the list of inspirational event venues that enhance our events. The award-wining events venue is a unique Grade II listed building that seamlessly combines a grand Edwardian façade and original Greek Revival architecture with modern detailing and contemporary characteristics.

The Arena Summer Event will be held in the penthouse State Rooms and the adjoining Rooftop Terrace. The bright, open space, with an impressive view over the Euston area, provides the ideal setting for this popular event.

Managed by Searcys, the venue is also headquarters to the Royal College of General Practitioners - the internationally-renowned professional membership body and charity at the forefront of patient care.

Join the conversation: ArenaSummer19

Event Bookings Terms and Conditions: 

​For bookings cancelled 28 days or more before the event, a full monetary refund will be given. For bookings cancelled between 21 and 28 days prior to the event, a credit against a future event will be given. No refunds or credits will be given less than 21 days before an event. No refunds or credits will be given for non-attendance of the event​.