Alasdair Murdoch provided the finale to the 2019 calendar of Arena events. Drawing on his wealth of experience and success in influential positions within the restaurant industry – including Pizza Hut, KFC, Pizza Express and GBK – the Burger King CEO discussed important business-shaping topics, including brand turnaround and resurgence, reputation management, supplier partnerships, sustainability, team development and consumer engagement. Industry commentator Peter Backman and Biff’s Kitchen’s Andrew Allen also presented a review of the year and took a look forward to what the future may bring, with the help of special guests.
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Take a look at the attendee list for this event.
A detailed review of this event will be published shortly.