On Tuesday 21 July at 2.00pm, Arena's virtual event will bring together three global leaders in foodservice and hospitality to discuss how Covid-19 affected their business and the wider hospitality industry in their respective countries, the strategies they have in place to enable them to return to a ‘new normal’, the challenges being faced and how they are working with their suppliers to help them recover.
As the UK, Middle East and USA come together live, spanning three time zones across the world we are delighted to welcome our panelists - Catherine Roe, CEO, Elior UK representing the UK; Naim Maadad, Founder and CEO, Gates Hospitality, Dubai representing the Middle East and Barry Westrum, Chief Marketing Officer, Taco Johns, Los Angeles representing the USA. The discussion will be hosted by Robert Willock, Director of the Economist Corporate Network Dubai and formerly Group Editor of The Publican’s Morning Advertiser and M&C Report.
Join the conversation #AskArena
On Tuesday 21 July at 2.00pm, Arena's Virtual Event will bring together three global leaders in foodservice and hospitality to discuss how Covid-19 affected their business and the wider hospitality industry in their respective countries, the strategies they have in place to enable them to return to a ‘new normal’, the challenges being faced and how they are working with their suppliers to help them recover.
As the UK, Middle East and USA come together live, spanning three time zones across the world, we are delighted to welcome our panelists: Catherine Roe, CEO, Elior UK representing the UK; Naim Maadad, Founder and CEO, Gates Hospitality, Dubai representing the Middle East and Barry Westrum, Chief Marketing Officer, Taco Johns, Los Angeles representing the USA. The discussion will be hosted by Robert Willock, Director of the Economist Corporate Network Dubai and formerly Group Editor of The Publican’s Morning Advertiser and M&C Report.
The discussion will provide you with ideas and shared knowledge to take back to your own businesses, providing opportunities to innovate and collaborate with your colleagues, customers and suppliers.
There will also be the opportunity to join the conversation and ask questions to the panelists in this live event and the opportunity to network afterwards.
Some of the key topics for discussion are:
If you work in the foodservice and hospitality industry as either a supplier or operator, this virtual event is for you.
Catherine Roe, CEO, Elior UK
Catherine is chief executive of Elior UK, one of the largest foodservice operators in the country and part of Elior Group – one of the world’s leading operators in contract catering and support services. With more than 20 years’ experience in foodservice, her aim is to grow the UK business in a strong and ethical way, creating a positive, loyal culture and a team that’s focused on delivering a first class experience for clients and their customers.
Since Catherine’s appointment as CEO, she’s led several acquisitions: Lexington, Waterfall Catering Group (encompassing care specialist Caterplus and education specialist Taylor Shaw), and eastern regional caterer Edwards and Blake. These carefully chosen companies have built upon Elior’s key areas of expertise and strengthened its position in the UK foodservice market.
In addition to her work at Elior, Catherine is chair of Women of the Year, an organisation which recognises the achievement of women from all walks of life. She enjoys mentoring women in the industry, encouraging them to fulfil their potential. Catherine spent her earlier career at Sodexo, where she was purchasing director for the UK and Europe. Prior to that she was at the Ladbroke Group and Hilton International.
Barry Westrum, Chief Marketing Officer, Taco John’s – USA
Taco John’s was founded in 1969 and franchises nearly 400 restaurants in 22 states – making it one of the largest Mexican quick-service restaurant brands in America. Barry Westrum, was named Chief Marketing Officer for Taco John’s International in May, 2020 and has over 20 years of food and beverage marketing experience.
Prior to Taco John’s, Barry was CMO for Del Taco in Southern California, leading their aggressive growth plans in both existing markets and new markets in the Mid-west and Southeastern parts of the country.
Barry previously served as Executive Vice President of Marketing for International Dairy Queen. During his 5½ years with the company, the DQ system has launched the “Fan Food, not Fast Food” advertising campaign, such notable new product introductions as the $5 Buck Lunch, and DQ Bakes!, the biggest product launch in the brand’s 75-year history. During his tenure, the brand grew revenue 24% on a four-year basis.
Barry also has 17 years of experience leading several concepts within Yum! Brands, most recently as Chief Marketing Officer at KFC. He also served as Chief Marketing Officer at A&W and Long John Silver’s Brands, and as Senior Director of Brand Marketing at Taco Bell.
Barry has served on the Board of Directors of the BrandLab, which is dedicated to helping students in underserved communities in the Twin Cities explore educational and career opportunities in marketing and advertising.
Naim Maadad, Chief Executive and Founder, Gates Hospitality – Middle East
With over 38 years in the hospitality world across Australia, Asia, & the Middle East in various senior management roles, Naim has launched & operated some of the world’s best Hotels, Resorts, Spas & Lifestyle Food & Beverage Concepts.
Covering a wide spectrum of positions within senior leadership, including the role of Managing Director for both Six Senses Hotels Resorts Spas and The Anantara Group respectively. During his time with these exclusive properties, Naim was instrumental in nurturing sound relationships with owners, securing the best possible locations, negotiating and formalizing contractual agreements, and appointing teams to infuse and reflect the ethos of the brands.
In 2010, Naim established “Gates Hospitality” a homegrown Hospitality Company representing handpicked Concepts catering for the affluent life-stylers.
Gates Hospitality, the owning company of well-known homegrown brands such as; Ultra Brasserie, the internationally acclaimed concept; Reform Social & Grill Dubai, Folly by Nick & Scott, as well as Publique, Dubai's premier "Apres Ski chalet", Bistro Des Arts, Six Senses Zighy Bay, Red Farm London at Covent Garden London, and Stokehouse at Trump International Golf Course, DAMAC Hills, Dubai.
Robert Willock, Director of the Economist Corporate Network, Dubai
Robert covers the MENA region and works closely with regional business leaders to help inform their business strategies through political, economic and operational insight and connect them with their senior leadership peers.
Robert is a business analyst, editor and publisher with 25 years of experience in Europe and the Middle East covering a wide variety of sectors, including hospitality, retail, construction, energy and transport, and has a particular interest in human capital management.
He has organised many conferences and roundtables, recruiting and prepping speakers and panelists, and is himself an accomplished event chairman, moderator and presenter.
Recent highlights have included staging a conference on privatisation in Riyadh, chairing sessions at the World Ocean Summit in Abu Dhabi, speaking at a cloud computing event in Doha and moderating a Value Based Health Care conference in Dubai.
Prior to his current role, Robert was editorial director for Hotelier Middle East and Caterer Middle East, among other business publications and, before moving to the Middle East in 2015, he was group editor of the Publican's Morning Advertiser and the eating and drinking out market intelligence service M&C Report (now MCA Insight) at William Reed Business Information.
Robert completed an MBA at the University of Leicester School of Business in 2012 and holds a Bachelor's degree from the University of Nottingham.
Event Bookings Terms and Conditions:
For bookings cancelled 28 days or more before the event, a full monetary refund will be given. For bookings cancelled between 21 and 28 days prior to the event, a credit against a future event will be given. No refunds or credits will be given less than 21 days before an event. No refunds or credits will be given for non-attendance of the event.