How do you deliver tailored service on a huge scale?
By Berenice, Wednesday 2 March 2016
We all know that service is key to the success of a business but how do you deliver a tailored approach on a huge scale? This will be one of the topics addressed by Arena’s Savoy Lecture speaker, Ken McMeikan, Group Chief Executive, Brakes Group on the evening of Monday 4 April 2016. With 2016 already proving to be a significant year for Brakes Group, you do not want to miss out on what he has to say about his business, and the opportunities and challenges for our industry.
Brakes Group has a diverse customer base of over 50,000, including some of the largest leisure, pub, restaurant hotel and contract catering groups in Europe. It also serves a huge number of independent restaurants, hotels, fast food outlets, schools and hospitals.
Priding itself on its passion for service, as well as food, Brakes Group attributes its success, in part, to identifying, understanding and meeting the needs of the individual customer. What’s right for a small independent eatery is very different to what a large catering company requires and it’s essential for foodservice businesses to tailor their service and innovation accordingly.
Join industry colleagues at the Arena Savoy Lecture 2016 to find out from Ken McMeikan how Brakes Group has made this approach work on such a monumental scale, enabling it to continue to out-perform the £30bn-plus wholesale sector - one of the most dynamic industries of the UK economy.
In addition to Ken’s speech, the event provides you with the perfect opportunity to catch up with industry friends and colleagues over a drink or two in the drinks reception or over dinner in the wonderful Lancaster Ballroom of the iconic Savoy Hotel. What better way to start your working week!
So don’t delay, tickets to this respected Arena event are selling fast. Click here for more information and to buy tickets online or contact Lorraine by email or on 07803 853 618.