Three years ago, Steve Holmes, Managing Director, ASK Italian, set in motion a bold and substantial transformation strategy to change the direction and perception of the well-known restaurant brand. The objective? To completely reinvent ASK Italian and turn it into the UK’s leading Italian restaurant brand.
At the Arena Event on Wednesday 17 July 2013, Steve will take to the stage as guest speaker and update industry colleagues on the radical shake-up story so far.
Within his address, he will give an insight into the ASK business prior to the transformation decision and reveal the difficulties that ultimately forced dramatic action. He will also divulge the specific challenges associated with turning around a business with over 100 sites and 20 years of trading history, and how in this scenario strong brand awareness can be more of a hindrance than a help.
As well as Steve’s fascinating address, the popular event also features a presentation by industry analysts Allegra Strategies who will share the findings from its definitive study of the dynamic UK branded restaurant market, Project Restaurant 2013.
With just two weeks to go, tickets are selling fast! Buy your ticket now online. You can also email Lorraine Wood or call her on 0203 087 2378 if you would like to book your tickets personally and find out further information.
One ticket covers both the Allegra Strategies presentation and the Arena Lunch with Steve Holmes. However, if you are unable to attend the whole event, which starts at 10.30am, please feel free to join us at midday for the networking drinks reception, lunch and Steve’s address.