Thank you for an amazing event!

By Lorraine, Thursday 18 July 2013

A very big thank you to everyone that attended the Arena event yesterday and helped make it a resounding success. It was fantastic to see so many of you there.

Over 180 industry colleagues congregated at the Jumeirah Carlton Tower Hotel and enjoyed the excellent company, fascinating Allegra Strategies presentation, incredible food, and highly entertaining and enlightening presentation by the very charming Steve Holmes, MD, ASK Italian.  They also made the most of the fabulous air conditioning on what was the hottest day of the year so far!

I’m sure that everyone who attended will agree that Steve’s presentation of the ASK Italian transformation story was refreshingly passionate, engaging and honest.  Looking around the room I could see many people nodding in agreement with his analogies, chuckling at his anecdotes, and thoroughly enjoying his very direct and heartfelt address.

His genuine and moving support of Great Ormond Street Hospital could also not be missed.  Anyone that would like to get involved in The ASK Italian Grand Tour, which aims to raise £1million for the famous children’s hospital, should go to to find out more about the fantastic nationwide fundraising challenge and how they can contribute.

Check out the event image gallery and look out for the review that will be online soon.