We are thrilled to announce that the Arena Christmas Event on Monday 1 December 2014 will provide a fantastic finale to an incredible year of successful Arena events.
Our fascinating guest speaker, the creative, ambitious and entrepreneurial CEO and founder of Smart Group Ltd, Greg Lawson, will invite you into the realms of world-class corporate hospitality and catering and the inspirational evolution of Smart Group.
Greg’s illustrious hospitality career spans over 30 years. At age 22 he set up his first restaurant and after branching into outdoor catering he successfully pioneered the idea of putting up a temporary structure and running exclusive and shared Christmas parties with The Christmas Company. On selling the business he started Quantum Leap Events, recently rebranded Smart Group.
Smart Group is a dynamic collection of hospitality, catering and event management businesses – including Smart Hospitality, Smart Experiences, Smart Christmas Parties, Smart LIVE and Smart at Battersea Evolution – with over 20 years’ experience.
Greg is still very much a caterer at heart, with Smart Group’s catering arm Smart Hospitality very much involved in everything the business does. Smart Hospitality caters at numerous corporate and private event locations across the UK, including a number of large sporting events, such as Ascot, Wimbledon and Twickenham, as well as catering within fixed venues in both London and Manchester. Smart Hospitality also enjoys a partnership with Michelin-starred chef Angela Hartnett, with Smart by Angela Hartnett packages offering clients the opportunity to taste some of Angela’s signature dishes, with Angela present at the event preparing the dishes in person and interacting with guests.
The pinnacle of Smart Hospitality’s story to date was winning the tender and delivering the catering for the Olympic Hospitality Centre at the London 2012 games, catering for all top level sponsors and the IOC.