Why you must attend The Arena Christmas Event 2014…

By Berenice, Friday 14 November 2014

In less than three weeks Greg Lawson, the CEO and founder of Smart Group, will bring what has been a fantastic year of events for Arena to a grand finale at The Arena Christmas Event 2014.

The very first time Arena's director Lorraine Wood had the pleasure of meeting Greg at Battersea Evolution, she immediately got a sense of his unwavering passion for the industry and drive to create and deliver the exceptional.  She just knew that Greg’s character, his career and the story of Smart Group would be perfect for our Christmas event.

Greg has described event catering as the most pure form of catering as you only get one chance.  You either deliver or you don’t. And boy, does Smart Group go the extra mile:

  • 62,000 covers across 17 days at the Olympic Hospitality Centre at the London 2012 Games – recruiting and accrediting over 2,000 staff members.
  • Remarkable and memorable experiences at world-famous sporting events including Royal Ascot, Wimbledon and Twickenham.  At the Mad Hatters Tea Party at Royal Ascot everything was edible, from candy floss trees and mountains of meringues to green tea pouring cream and edible loofahs with exploding yoghurt. A creation that took 1,650 chef hours!
  • Being the first new caterer at the Royal Ascot Village for ten years.
  • The first live canapé and fresh pasta cooking stations at Temple Island Enclosure during Henley Royal Regatta along a record-breaking 60-metre river frontage.
  • Buying a whole field of Norfolk asparagus to meet demand and ensure the highest standards.
  • The incredible partnership with Michelin-starred chef Angela Hartnett that enables clients to enjoy some of her signature dishes with Smart by Angela Hartnett packages.

Join us at the Mandarin Oriental Hyde Park for a valuable day featuring: industry insights and predictions as Horizons looks back over 2014 and forward to 2015; Greg Lawson's inspirational success story; interaction with colleagues from across the industry; and the hospitality of one of London’s finest hotels.

Tickets and tables for this popular Arena event are still available so be sure to secure your place now.  Click here to secure your place online or contact Lorraine Wood by email or on 07803 853 618.