Arena’s exclusive ‘Behind the Scenes’ event takes place at the new home of Everton Football Club’s Hill Dickinson Stadium in Liverpool on Monday 21 September 2026.
Officially opened in August 2025, Everton Football Club has partnered with Aramark UK as its Official Culinary Experience Partner to deliver a 365-day hospitality offering and serve up to 52,888 fans on matchdays, helping position the stadium as a premier destination in Liverpool. As Aramark UK’s first Premier League club partnership, this collaboration represents a significant milestone for the business. Don't miss this event to experience the hospitality of this new state-of-the-art venue and hear from the Aramark team who have been instrumental in developing and driving the culinary offer and new concepts at the stadium.
| 11.30 am | Guest Arrival and Refreshments |
| 11.50 am | Beyond the Ticket - The Matchday Food and Drink Opportunity presented by Amy Graham, Head of Research, GXE |
| 12.30 pm | Drinks and Canapé Reception |
| 1.15 pm | Seated Lunch |
| 3.15 pm | Keynote Interview: Daniel Clark, MD, Stadia and Entertainment, Aramark interviews Adam Bateman, Culinary Director and Matt Gregoire, F & B Experience Director |
| 4.00 pm | Behind the Scenes Tour |
| 5.00 pm | Guests depart to Liverpool City Centre for Drinks, Networking and Entertainment (optional) |
This event includes a day packed with insight, learning and engagement and the opportunity to experience the fantastic hospitality within the Stadium. The event includes:-
‘Beyond the Ticket - The matchday food and drink opportunity’ presented by Amy Graham, Head of Research, GXE. What do football fans really want from the matchday food and beverage experience? Drawing on new GXE consumer research with live football fans across the UK, USA and Germany, alongside analysis of more than 88,000 fan reviews of UK stadiums, this session reveals the evidence behind fan expectations, behaviours and preferences. Discover why fan zones have become football's most-loved food and social destination, identify the moments that matter most to supporters, and explore the quickest commercial wins for stadium operators, caterers and suppliers looking to elevate both the fan experience and matchday revenue.
Exclusive Drinks and Canapé Reception: Enjoy the stunning surroundings of the stadium within the sophisticated dedicated event spaces of The Yard and The Navigator with plenty of opportunity to catch up with industry colleagues and form new business relationships.
Three-Course Lunch: Guests will enjoy a mouth-watering three-course lunch prepared by Aramark’s Culinary Director, Adam Bateman, whilst enjoying the stunning surroundings within the stadium.
Keynote Interview: After lunch, Daniel Clark, Managing Director, Sports and Entertainment at Aramark will interview Matt Gregoire, Food and Beverage Experience Director and Adam Bateman, Culinary Director who were critically instrumental in devising and driving the culinary offer and concepts at the new Hill Dickinson Stadium
Guests will:-
Behind the Scenes Tour: Step behind-the-scenes with an exclusive VIP tour experience like no other. Embark on a journey through some of the most iconic and unseen areas of this new venue including the state-of-the-art kitchens and catering facilities.
Optional Post-Event Drinks: Guests will also have the opportunity to round off the event with drinks and networking continuing at a stylish bar in Liverpool's vibrant city centre, offering the perfect setting to continue conversations and enjoy the city's nightlife and social atmosphere.