We're thrilled to announce that Malcom Muir is joining the inspiring speaker line-up at the Arena Autumn Event at Haberdasher's Hall on Monday 30 September 2019. Malcolm heads the consultancy arm of Venners, a business solutions company that provides a variety of auditing angles and solutions for the hospitality sector aimed at maintaining the reputation of the parent company.
Malcolm joins an exciting programme of speakers that will explore how strong, recognisable brands are pushing boundaries and disrupting the market to gain the crucial competitive edge to deliver growth. They will also discuss the importance of reputation management and how do you recover your reputation if you brand is damaged in some way.
The Power of Delivery: Andre Johnstone, Business Development Director, Wagamama
Andre will reveal how Wagamama is pushing boundaries with new delivery initiatives. He will also give a sneak preview of their new Grab and Go concept!
Leveraging simple technology to transform profitability: Paul Whyte, Managing Director, Best Food Logistics
Paul will give an insight into how he transformed the heavily loss-making Bidvest Logistics into Best Food Logistics; an instantly recognisable, service-led brand that is profitable and poised for growth.
When the going gets tough – Brand Recovery: Mark McCulloch, Founder, Supersonic Inc
Mark is one of the leading food, drink and hospitality brand and marketing minds in the world. Using real hospitality examples, he’ll share his vast expertise and knowledge, focusing on how brands recover after a disaster.
Protecting brand reputation at the ‘shop floor’: Malcolm Muir, Director of Consultancy, Venners
Malcolm will discuss the importance of strong central systems in the consumer facing part of a business to protect the brand on the front line. Sharing real stories, he’ll also explore what to do when things go wrong.
Keeping up brand momentum: Fiona Speakman, Client Director of Food, CGA
Utilising CGA’s unique data as well as the Brand Momentum report produced in conjunction with Stone & River, Fiona will explore which brands are remaining relevant in a saturated market.
This event is a must for anyone working with hospitality and foodservice operators and their brands. Come along to:
Tickets to the event are available now. Click here for more information and to buy tickets online or contact Lorraine Wood by email on 07803 853618.
We will also be announcing the winner of Kraft Heinz and Arena’s 57 Hospitality Heroes competition. Click here to see who is through to the semi-final.